CCW's Recruitment Print Initiative

Target Audience: The target audience for this campaign by Complete Coach Works (CCW) includes both current employees and prospective job applicants.

Strategy Objective:CCW's goal was to address the recruitment and retention challenges arising from the shortage of skilled personnel, CCW aims to develop a comprehensive workforce development plan that actively engages, educates, and empowers employees. The plan leverages CCW's newsletter as an essential tool to attract and retain top talent. The newsletter's content includes topics related to professional development opportunities and success stories within the organization. Consistent publication schedules are anticipated to keep employees engaged and well informed. Additionally, the incorporation of employee spotlights and resources for professional development amplifies the newsletter's impact.

Situation Challenge: CCW is currently facing a shortage of drivers and employees, a challenge increasingly common in the industry. This scarcity of skilled personnel has compelled the company to seek innovative strategies for recruiting and retaining top talent in today's highly competitive market.

Results Impact: The implementation of the newsletter has yielded positive outcomes for CCW. There has been a notable increase in job applications from candidates exposed to the newsletter's content, underscoring its effectiveness in talent attraction. Existing employees have demonstrated improved retention rates, feeling more engaged and valued. Employee satisfaction has markedly increased, with employees expressing appreciation for the content's relevance to their personal and professional growth. These results collectively signify the cultivation of a thriving, skilled, and motivated workforce.

Why Submit: CCW's exceptional initiative positions it as a strong contender for the Best Marketing and Communications on Workforce Development: Print Media Award. CCW's innovative approach to using print media in addressing contemporary recruitment and retention challenges has significantly enhanced CCW's external image, portraying the company as an employer of choice and a staunch advocate for workforce development. CCW's success stands as a model, demonstrating the effective utilization of print media to address workforce development challenges.